Posts Tagged ‘positioning’
True to BK form – crazy ads that make you go “WTF?!….oohh”
But hang on, this is an ad for BK’s kid’s meal. Surely there is some moral issues to be ironed out here.
Maybe they’re breeding the Burger Princes to be the next generation Burger Kings with crude and funny ads that fetaure right-angled boo-tay?
Or they’re trying to get the man child in all of us to go get some BK.
Either way I love the branding – regardless of how much criticism they get thrown at them.
By positioning themselves as the “adults’ fast food” joint, they’l reap the benefits that come with differentiation through brand positioning, especially during times like this when fast food joints look like one another.
This is also a great time for fast food brands to be advertising and increasing their marketing efforts. With McDonalds raking in billions in worlwide sales and dishing out new recipes left, right, and centre, there is some halo effect to be gained by coattailing the golden arches that I’m lovin’.
Have it your way!
So you say that the world has too many search engines and yet you continue to add another? Logical, Microsoft.
By the way, what in the world is a decision engine. “It’s not an engine, it’s a decision engine?” WTF?
Seems like they’re trying to position themselves differently by giving themselves a different “category”. Dude, are people going to make decisions based on your search engines? Yes, people make many decisions based on online research, but how often do you hear people say “Oh yeah, Google said it was good so I bought it”. If Google aint there yet, you aint getting there.
Lessons to learn from Microsoft:
1. Don’t reinvent the wheel – a search engine is a search engine, it ain’t going to be used for anything else. If you add features to it to help people make decisions, it becomes a portal, which would mean that the way it’s used would be completely different to how people use Google (or at least in its current reincarnation) and thus making it a search engine and putting it up against Google will be redundant effort
2. Don’t be a douche by assuming your target audience has the IQ of a tissue – saying the world has too many search engines, adding another one and giving it a different name.
Is this: A) an effing huge iPhone or B) a Jobs-lookalike midget?
Apple:
Then: a computer company to mutated software-computer-PDA-printer company and then back to computers.
Now, Apple is a mobile devices company (4:31 mark here) . Mobile devices company. iPod, iPhone, Mac. iPad is mobile, but where does it fit?
eBook reader? Really? All I hear is “Internet device”.
iPad, Son of iPhone, saviour of publishers, maker of money
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