Burger King likes square butts and he cannot lie

1 March, 2010 in Marketing WTFs
Tags: burger king, differentiation, fast food, halo effect, mcdonald's, positioning

True to BK form – crazy ads that make you go “WTF?!….oohh”

But hang on, this is an ad for BK’s kid’s meal. Surely there is some moral issues to be ironed out here.

Maybe they’re breeding the Burger Princes to be the next generation Burger Kings with crude and funny ads that fetaure right-angled boo-tay?

Or they’re trying to get the man child in all of us to go get some BK.

Either way I love the branding – regardless of how much criticism they get thrown at them.

By positioning themselves as the “adults’ fast food” joint, they’l reap the benefits that come with differentiation through brand positioning, especially during times like this when fast food joints look like one another.

This is also a great time for fast food brands to be advertising and increasing their marketing efforts. With McDonalds raking in billions in worlwide sales and dishing out new recipes left, right, and centre, there is some halo effect to be gained by coattailing the golden arches that I’m lovin’.

Have it your way!

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