Burger King likes square butts and he cannot lie

1 March, 2010 in Marketing WTFs
Tags: burger king, differentiation, fast food, halo effect, mcdonald's, positioning

True to BK form – crazy ads that make you go “WTF?!….oohh” But hang on, this is an ad for BK’s kid’s meal. Surely there is some moral issues to be ironed out here. Maybe they’re breeding the Burger Princes to be the next generation Burger Kings with crude and funny ads that fetaure right-angled [...]