Say it like it is, Microsoft. Bing Bong!
So you say that the world has too many search engines and yet you continue to add another? Logical, Microsoft.
By the way, what in the world is a decision engine. “It’s not an engine, it’s a decision engine?” WTF?
Seems like they’re trying to position themselves differently by giving themselves a different “category”. Dude, are people going to make decisions based on your search engines? Yes, people make many decisions based on online research, but how often do you hear people say “Oh yeah, Google said it was good so I bought it”. If Google aint there yet, you aint getting there.
Lessons to learn from Microsoft:
1. Don’t reinvent the wheel – a search engine is a search engine, it ain’t going to be used for anything else. If you add features to it to help people make decisions, it becomes a portal, which would mean that the way it’s used would be completely different to how people use Google (or at least in its current reincarnation) and thus making it a search engine and putting it up against Google will be redundant effort
2. Don’t be a douche by assuming your target audience has the IQ of a tissue – saying the world has too many search engines, adding another one and giving it a different name.
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